Introduction
Imagine you’re on a first date, an interview, or maybe going to meet your partners’ parents for the first time. There’s one thing in common between all these scenarios – first impressions matter.
Similarly, as a business owner, your website will be the first impression of users towards your agency.
Planning Phase
Everyone has different preferences and goals when it comes to finding a partner. Wait – but what does this have to do with running a business?
In the same way you would define relationship goals, partner preference, and good features about yourself; you should define website goals, target audience, and essential features.
This will allow your business to come up with a solid plan and is key to designing a suitable website for your agency.
Choosing the Right Template
I don’t know about you, but I’m awful at making choices, especially when there is so much to choose from. Choosing the right template for your website might seem like a daunting task, so feel free to use these tips to help make your decision easier:
Determine the type of website you need: Would you like your website to be static, or dynamic; one or multi paged; responsive or adaptive?
Compare and pick a website layout: Your website layout can differ from page-to-page and should cater to your audience.
Decide on website elements, features, and functions: Wix has over 100 different features that you can add to your website.
Branding: Choose a template that fits in well with your agency’s overall style.
Pick a template: Browse through Wix’s template library and choose a template that checks all your boxes.
Customize your template: Edit your selected template to produce a unique website for your agency.
Adding Key Pages
Okay, you’ve got your template. Now you’ll have to think about the type of content you want displayed on your website. For ease of navigation, divide your content up into categories and display them as pages. Most commonly important pages for a business agency website are:
1. Home – Your website’s front page that should be able to draw in your audience.
2. About – A little bit of background on your agency. Your agency’s goals, visions, and all that.
3. Services – The services your agency offers, clearly listed so users can find easily.
4. Portfolio – Records, recognition or history of your agency.
5. Testimonials – A page to show users your capability through client testimony.
6. Contact – Important for users to get in touch with the agency.
Customizing Design
In order to truly make your agency website unique, choose fonts, styles, and colour palettes that fit your agency’s branding. Here’s a tip: choose these around your agency logo. Don’t have a logo yet? Use Wix’s Logo Maker that’s a free business tool.
Integrating Contact Forms and Scheduling Tools
Would you rather an un-interactive, read-only website OR an interactive website that engages with your audience? If you chose the first option, you’re WRONG. The only right answer is to incorporate Wix’s Tools to elevate your audience’s experience with the website.
Integrating forms into your website makes it easier to obtain information from users that can be used for marketing, contact, payments, and analytics. You won’t need to rely on third-party sources or leave your website to obtain information.
Wix’s scheduling software will help your clients make appointments, reach out to you, make purchases or reservations, and make payments. All this while you will be able to manage your calendar, bookings, transactions, clients, and staff.
SEO and Analytics Setup
We have discussed SEO and Analytics on last week’s blog. Now it is time to implement them for your website. Wix offers a helpful guide to get you started on optimizing content and tracking performance using their SEO tools. I would suggest taking your time going through this, and if it feels overwhelming you can always seek help from experts.
Launch Checklist
Hooray! You’ve created your website and can publish it publicly now.
STOP! Amazing work on designing your website. However, you need to tick off this checklist to ensure a successful launch of your website:
1. Ensure responsiveness – Test out your website through the preview to make sure all your website features are working as intended. Do tests with your published website as well.
2. Speed – Make sure loading time of your website does not take too long and test this out with different devices.
3. Mobile usability – Check if your website features work as intended for its mobile version and is easy to navigate.
Conclusion
NOW, you may CELEBRATE 🎉. If you’ve followed these steps, chances are you would have published your agency website with ease. If not, don’t fret, website designing is definitely not everyone’s cup of tea. Contact a Wix Studio expert for guidance or just hire a website designer for you.
That’s all for today’s blog. Stay tuned as we drop another one this week that will go into the mistakes you’d want to avoid while designing your website. See ya 👋
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