Introduction
Let’s cut straight to the chase – you have a well-functioning website, but you need more clicks, more attention, and ultimately more sales. That’s why you NEED a good landing page. In case you didn’t know, a landing page is a single web page dedicated for marketing purposes.
Crafting a Clear Headline
Unlike those news articles’ headlines that everyone reads and guesses the story beyond that, you need a headline that actually makes people click to see further. That is why your landing page needs a clear and inviting headline. Here are some tips to write better headlines:
Be specific and use numbers where possible. Users will be more intrigued by headlines that specifically say what it is about.
Include power words. Words like “Discover”, “Unlock”, and “Revolutionize” to evoke a sense of excitement in users.
Avoid cliché titles. Do not use generic, overused titles – be more creative and original to stand out.
Use questions where appropriate. Headlines that end as a question leave users intrigued and wanting to know more.
Avoid clickbait – be honest. Let’s be real, no one likes clickbait. Even if it does make people click on your website, you could lose credibility in doing so.
Optimizing Above-the-Fold Content
Unlike a website, a landing page should get straight to business. Above-the-Fold content indicates the part of the web page shown before scrolling. This area is important because it gets the most attention from site visitors. Place what YOU need your site visitors should see first. It could be your bestsellers, CTAs, or even unique business goals.
Strong CTAs
Call-to-actions, also known as CTA, is a prompt for your audience to do some action. For a web page, this is usually in the form of a button. If your looking for sign-ups, use “Subscribe Here”, “Get Started”, or “Register”. If you’re looking to bring visitors to your website, use “Learn More”, “See How it Works”, or “Explore Further”. These are just some examples you can use. The most important thing to remember is that CTA’s should be on brand with your style of website and also stand out in terms of colour.
Trust Signals & Testimonials
Haven’t we all tried a new restaurant after being recommended by a friend or seeing reviews of it online? That is the power of testimonials. Unlike restaurants, websites rarely have a review page or forum for people to leave comments. So how will we gain the trust of users? Here are a few steps:
Good User Experience: Users are more likely to trust websites that load quickly, easy to use and navigate.
Security Certifications: Especially for websites that deal with financial information, users will be more at ease when website security certifications are displayed.
Testimonials and Reviews: Gather reviews from existing customers as well as display genuine customer testimonials to gain potential customers.
Accreditations and Awards: Websites that highlight their achievements in the industry will be able to position themselves better as a trustworthy brand.
A/B Testing for Optimization
How do you know your least favourite food? You would’ve had to try it first at some point in your life and your brain just went NOPE! Well, the best way to find out if your landing page is getting more traffic is to well, put it out there.
In order to get the best landing page, you will have to sift through the options. A/B testing for optimization is where you test and compare the effectiveness of different versions to select the one that is the best.
As an example, you could be undecided between two versions of your landing page, versions A and B respectively. So you launch version A for a week, gather the analytics, then launch version B for a week and gather analytics for that. Then comparing the analytics from both the launches will help you decide on the better version.
Conclusion
Now’s the time to get started on your landing page, made easier by Wix.
Comments