Introduction
Ever wondered what the world would be like without social media? People interacting more with nature, not being glued to a screen. Sounds great! But then, how would we come across information we need easily, learn the new trends, and most importantly – HOW WOULD WE SHARE MEMES???
Okay, on a serious note - social media plays a huge role in society especially for the growth of businesses currently. It helps businesses reach a wider range of audiences and enables easier promotion or marketing of products and services.
Embedding Social Feeds
Now that you have your website up and running. You should consider embedding your socials into it. With Wix, easily integrate various social media pages such as Facebook, Instagram, TikTok and more using apps available on the Wix AppMarket.
Social Sharing Buttons
Social media buttons are buttons that you should add to the footer of your website that leads to specific social media accounts. The icons for the buttons are customizable, you can find a fitting theme from tons of icons online, design your own, or use ones provided by Wix. The placements of your social feeds or buttons are important as it needs to fit in with the existing website, be obvious but not over-bearing.
Using Wix’s Social Tools
Wix has specially designed tools such as Social Media Management tools that helps you design posts for your brand using templates. Similarly, you can use Wix Video Maker to make custom videos to promote your business and drive traffic.
Tracking Engagement
Your business’ social media also plays a major role in your business’ performance. Therefore, it is good practice to track engagement not only from your website but also from your social media accounts. These analytics will help you understand your audience better, compare effectiveness of your marketing campaigns, monitor current trends, and make impactful business decisions.
Case Studies
To understand further, I would recommend visiting various different websites of businesses or organizations and study how they integrate social media into their website. As an example, looking at The Star’s website homepage, you will see that they integrate videos into their homepage.
At the bottom of their page, they advertise their social media accounts through buttons and insert a CTA to join their newsletter and download their application.
Conclusion
At the end of the day, every business is different. What works for some may not work for others and vice versa. Maybe you haven’t found the sweet spot and that’s okay. What’s important is your business’ growth. And there is no easier way to keep growing than to amplify your business’ online presence. So take that first step with Wix.
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